ASHLYN group of companies entered the analytical and precision weighing business catering primarily to the jewelry industry and research laboratories in 1989. At a time when imported balances were the mainstay of this industry the Ashlyn group was a prime mover in introducing and effectively marketing MADE IN INDIA electronic weighing balances. Now, for the first time electronic balances were affordable and with the company’s commitment to prompt service, even practical.
Innovative marketing, firm commitment to service ,led to organization having over 100,000 clients in multiple office automation products with a large percentage of repeat sales from the first and second generation buyers. This huge client base speaks volumes of the trust the clients have retained with the Ashlyn group.
An extensive service network comprising site service engineers stationed in strategic locations has been the cornerstone of the organization’s success. This reputation for aftersales service has helped the Ashlyn group to evolve ,enduring links throughout the Indian gold jewelry industry. A close association with almost all the known jewelry retail groups, throughout the country, has also helped the company to evolve the right products.
Under the group brand name Redlands today the company has become
a one stop solution for
- Electronic weighing balance and scales
- Currency Note Counters
- Paper Shredders
- Fake Note Detectors
- Gold Purity Testers for the pawn broking/ gold finance industry
- X-ray Fluorescence Spectrometers (XRF) for gold purity analysis and industrial applications
- Wavelength Dispersive Xray Fluorescence Spectrometers(WDXRF)
- Atomic Absorption Spectrometers(AAS)
- Laser markers
Products from other group companies include
Redlands Ashlyn Motors Plc
- Harvester Combines
- Rice Transplanters
- Straw Baler
- Brush cutter
Redland Machinery Pvt. Ltd.
- Offset Print Finishing Equipment
- Packaging Equipment
In 1996 the offset print finishing equipment division was added to the Ashlyn group’s product range and today the company is the lead supplier for print finishing and packing equipment in India.
Since 1999, Ashlyn Chemunnoor Instruments Pvt Ltd.
has been at the forefront in promoting the application
of XRFs and LASER MARKER techniques in the analysis
of precious metal jewelry in both the retail, wholesale
and hallmarking of precious jewelry. Today almost
all the leading retail jewelry groups in India uses
the Redlands gold purity analysers in their jewelry
trade either in the retail shop to check the purity
of purchases of new gold jewelry and as a means of
standardization while valuing and buying old gold
In 2007 company has added the XRF handheld portable series for metallurgical applications and petrochemical industry helping manufacturers to conform to ROHS, ELP standards and for quality control during production .
After years of research for product suitable for rapidly developing Indian agriculture machinery market and with the firm belief that agriculture is the future, the Ashlyn Group has launched its Automobile, Construction and Agriculture machinery division by launching its first product range of affordable and innovative Redlands Harvester Combines which will cater to the requirement to theIndian farmer combining exceptional features and economical prices.
The group provides direct employment to almost 400 people and indirectly to another 1000 plus people.
The company's mission is to provide its customers with excellence in quality, unrivalled service and at yet affordable price.